Pearlescent Shampoo - Vegan & PETA-Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, Colour Depositing, Fights Brassiness, achieve a bright Blonde - Paraben Free - (250 ml)

WHO TO USE: Lather into wet hair and massage through to ends. Rinse and follow with BLEACH LONDON PEARLESCENT CONDITIONER for depth of colour. Special Feature: Vegan Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Sodium Chloride, Polyquaternium-7, Polyquaternium-10, Panthenol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Wheat Amino Acids, Parfum (Fragrance), Hexyl Cinnamal, Limonene, Tetrasodium EDTA, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Basic Red 51, Basic Violet 2, Acid Violet 43 • An Iridescent and Bright Blonde: Elevate your blonde with our BLEACH LONDON Pearlescent Shampoo. This Vegan and PETA-Approved purple formula deposits iridescent tones and fights off brassy yellows, leaving your blonde with a luxurious pearly glow. • Universal Locks: Our gentle formula is suitable for all hair types and is easy to apply. Whether you're aiming for a full pearly look, want to maintain your bright blonde sheen, or combat brassiness, our Pearlescent Shampoo is the perfect choice • All BLEACH LONDON products are Vegan and PETA-Approved. Expertly formulated, it nourishes your hair while maintaining its health and tone, extending the time between salon appointments. • Effortless Application: Enhancing your pearlescent shine and fighting brassiness is effortless. Wet your hair, generously apply the shampoo from root to tip, let it sit for 2-5 minutes, lather, and rinse thoroughly. • Perfect Pairing: For prolonged colour retention, maximum iridescent shine, and the ultimate fight against brassiness, use in conjunction with our BLEACH LONDON Pearlescent Conditioner.