BLEACH LONDON - Reincarnation Bond Restoring Shampoo, Strengthening Treatment Repairs Dry, Damaged, Dyed or Bleached Hair, Reduces Breakage by 68%, Vegan & PETA Approved (300ml)

Through Bleach’s non-traditional approach and perception of hair Colour as an outlet for self-expression and identity, we've become trend leaders, entrenched in the creative and cultural landscape. Bleach London is a community of an ever-present source of endless inspiration for anyone who wants to transform their hair. Our products aren't made with any specific gender, race or age group in mind. Instead, they've been developed so that they're easy to experiment with, and our stylists and customers still surprise us with the creative ways they use our Colours and kits. Special Feature: Vegan Reincarnation Shampoo gently cleanses the hair and scalp while reconnecting weakened bonds to reduce breakage by up to 68%. Made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within every time you wash! Our Reincarnation Shampoo is for all hair types. It's especially good for hair that's dry, damaged, bleached and coloured as it contains Creatine, which helps repair weakened bonds caused by chemical processes and heat styling. Use with Reincarnation Conditioner and Reincarnation Mask for a complete bond-restoring routine. "HOW TO USE: Suitable for everyday use. Massage into wet hair, rinse and follow with BLEACH LONDON REINCARNATION CONDITIONER to revive and hydrate. Use our powerful BLEACH LONDON REINCARNATION MASK weekly for the ultimate restorative treatment. Don’t forget, split ends make friends! Stay on top of your trims to help keep your hair healthy and strong." OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, four locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world. • ECO FESTO: Our entire hair range is vegan and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand.