Seller Policy

1. Who this applies to

Every business or individual that applies to sell, or sells, on SUQQ — from onboarding through active selling, and after an account closes to the extent needed for legal or operational reasons. Read it with our Terms & Conditions, Privacy Policy, Shipping & Delivery Policy and Return & Refund Policy.

By registering as a seller, listing products or accepting orders you agree to this policy. If you are signing up for a company, you confirm you are authorised to bind it. Continuing to sell after we update this policy means you accept the change.

2. Becoming a seller

We welcome manufacturers, distributors, wholesalers, retailers, brand owners and authorised resellers who can offer genuine products and reliable service. To apply you must be legally able to enter contracts, run a legitimate business, hold every licence your products require, and complete our verification. Meeting those requirements does not guarantee approval — we review applications at our discretion.

Verification. Apply through the seller portal with accurate details: business name, trade licence, address, tax registration, banking information, product categories and identity documents. We may verify any of it, and ask for updates at any time. False or incomplete information can lead to rejection, suspension or termination.

Keep your details current — contact, banking, warehouse and return addresses — or payments and orders will be delayed.

Account security. Use a strong password, limit access to authorised staff, and tell us immediately if you suspect unauthorised access. You are responsible for activity on your account unless it results solely from our negligence. Running multiple accounts to work around marketplace rules is not permitted without our written approval.

Approval is not permanent. We review sellers periodically on compliance, product quality, customer satisfaction and performance.

3. Listing your products

Every product must be genuine, legal to sell and accurately described — title, brand, specifications, dimensions, materials, country of origin, warranty terms, and safety or usage instructions where they matter. Do not overstate what a product does or leave out something that would change a buying decision, and update a listing when the facts change. We may edit, reject or remove listings that fall short; our approving a listing does not make us responsible for the product.

Images. Clear and high quality, showing the actual product, its real colours and features. No misleading composites, no unauthorised watermarks, no material you do not have the rights to. Avoid duplicate listings, misleading titles and wrong categories.

Pricing. You set your own prices. They must be accurate, include applicable taxes, and reflect what the customer actually pays. Manipulated pricing and misleading promotions — including inflated “was” prices — are not permitted and may be removed.

Stock. Keep availability accurate and update it promptly. If you cannot fulfil an order you have accepted, tell us at once. Frequent shortages and cancellations affect your standing.

4. Prohibited products, compliance and IP

You may not list anything that:

• Is prohibited under UAE law or any other law that applies
• Infringes someone else’s trademark, copyright or other intellectual property
• Is counterfeit, stolen, illegally imported or fraudulently obtained
• Requires a licence you do not hold, or is unsafe, recalled or expired

You are responsible for meeting safety, labelling, certification and import requirements, and for producing supporting documents on request — invoices, certificates, brand authorisations or test reports. We have no tolerance for counterfeits: a suspected case can mean listing removal, investigation, suspension, or a report to the authorities.

If a product you sell becomes unsafe, defective or recalled, tell us immediately and help us remove listings, notify customers and process returns.

5. Fulfilling orders

Process orders promptly: confirm availability, pack, arrange shipment and keep the order status current. If you cannot fulfil an accepted order, tell us straight away.

Packaging and dispatch. Pack to survive transit, with any required safety labelling — damage caused by inadequate packaging is yours. Dispatch within your stated handling time using approved methods, with accurate labels and tracking. Entering tracking numbers that do not correspond to a real shipment is prohibited and is treated as a serious breach.

Delays. Tell us as early as you can when a delay is likely — weather, customs, transport disruption — so we can inform the customer. Where a delivery fails, work with us and our logistics partners on a re-attempt, return, cancellation or refund.

We monitor acceptance rate, dispatch time, delivery success, cancellations and related complaints, and may require corrective action where performance falls short.

6. Returns, refunds and customer service

Handle returns and refunds in line with our Return & Refund Policy. Do not refuse a valid request. Accept eligible returns, process approved refunds promptly, arrange replacements, and inspect returns fairly — checking condition, missing parts and authenticity — without rejecting legitimate claims for want of a good reason.

Reply to customers courteously and promptly, and cooperate fully when we investigate a complaint, providing order records, shipment details or other evidence. If you offer a warranty, state its coverage, duration and limits clearly, and give the after-sales support your product category warrants.

7. Performance and reviews

We measure acceptance and cancellation rates, dispatch and delivery performance, inventory accuracy, returns, complaints, response times and customer ratings.

Reviews must reflect genuine experiences. Do not manipulate ratings, buy reviews, pressure customers, or review your own products — we remove reviews that break these rules and act against the accounts behind them.

Where performance falls short we will ask for corrective measures first. Continued shortfalls can lead to warnings, listing restrictions, payment holds, feature restrictions, suspension or termination, according to severity.

8. Payments, fees and taxes

We settle completed orders after deducting commission, fees, taxes, refunds, chargebacks and any other amounts owed, on a schedule that can vary with account status and fulfilment model. Commission depends on category and programme and may change with notice.

Keep your banking details accurate — we are not responsible for delays caused by wrong information. You are solely responsible for your own tax registration, invoicing and reporting; nothing here is tax advice or moves that responsibility to us.

We may adjust settlements for refunds, returns, cancellations, pricing corrections or fraud investigations, and may withhold payment on a disputed transaction while we investigate — you may be asked for proof of fulfilment or delivery. Anything you owe us can be recovered from future settlements. Keep accurate financial records and produce them on request.

9. Conduct and customer data

Treat customers respectfully, give accurate information, honour the orders you accept and cooperate with our investigations. Fake orders, price manipulation, false business details, counterfeit sales and fake accounts are prohibited.

Keep customer communication professional and on-topic. Do not send unsolicited advertising, ask a customer to pay outside the platform, collect data you do not need, or try to take the transaction off SUQQ.

Customer data is for fulfilling the order. Use it only to fulfil orders and support customers, protect it with reasonable security, and never use it for your own marketing without the customer’s consent. Confidential information you receive from us — pricing, technology, processes — stays confidential after the relationship ends.

10. Suspension and termination

We may suspend an account where we reasonably believe it is necessary: policy violations, repeated complaints, poor performance, fraud, prohibited products, missing documentation or security concerns. We will tell you where practical, and explain what reinstatement requires.

We may terminate permanently for serious or repeated violations — fraud, counterfeits, deliberate misrepresentation, serious customer harm, or failing legal and verification requirements. Termination does not cancel obligations already owed.

You may close your account by contacting us once pending orders, disputes, refunds and fees are settled. During an investigation we expect cooperation and the records we ask for.

You indemnify SUQQ against claims arising from your breach of this policy, legal violations, IP infringement, defective products or misconduct. SUQQ is not liable for indirect losses such as lost profits or business interruption, except where the law does not permit that limit. Confidentiality, IP, indemnity, payment and compliance obligations survive suspension or closure.

11. Legal

This policy is governed by the laws of the United Arab Emirates. Disputes are first addressed in good-faith discussion; anything unresolved goes to the competent UAE courts, unless the law requires otherwise or urgent relief is needed.

We may update this policy from time to time and will reach you through your seller dashboard, registered email or official notifications — so keep your contact details current. If any part is found invalid the rest still applies, and not enforcing a right does not waive it. With the Terms, Privacy, Return and Shipping policies, this is the complete agreement governing your participation in the marketplace.