Roller Lash Curling & Lifting Mascara Black

We believe that laughter is the best cosmetic. We’re not only in the makeup business...we’re in the feelgood business. Why? Because when we are laughing & having fun, that's when we are at our most beautiful. Two Indiana farm gals turned successful models & makeup artists. They moved to San Francisco to take on a totally new approach to beauty. In 1976, they flipped a coin… heads, they open a casserole cafe, tails a makeup shop. Thankfully it was tails (no offense casseroles)! Who better to spread the legacy of laughter & fun than the daughters and nieces of the co-founders Jean & Jane Ford? Maggie & Annie Ford Danielson have beauty in their blood! The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. We have locations in 59 countries across five continents. With more than 3,000 Brow Bars and 85 Boutiques worldwide. • Eye-opening hook ‘n’ roll brush grabs, separates, lifts and curls • Contains provitamin b5 and serine, ingredients known for their lash-conditioning benefits • Instant curve-setting formula holds for 12 hours • Roller lash lift and super-curl eyelashes • Featured easy to remove