Plum Hair Dye Permanent with Plex Hair Anti-breakage Technology | PPD Free, Vegan & Cruelty Free | Smart Beauty UK

There has never been a better product to help you go transform your hair color with Smart Beauty Rich Plum hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after coloring. Using the latest salon quality hair coloring technology, we make it accessible and affordable for home use. Smart Beauty Rich Plum permanent hair dye is suitable for new color users or to cover root growth, cover grey and refresh or change hair color. To achieve the optimum shade please refer to the shade chart, as your current hair color will affect the finished colour result. What is Smart Plex? You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger. Smart Colour Plex is blended into our hair dyes to treat and tone the hair at the same time. This kit contains 50ml of Smart Beauty Rich Plum permanent hair color with added Smart plex, a 75ml bottle of Smart Color activator cream, a pair of protective gloves and an easy to follow illustrated step by step instruction leaflet. Our mission is to inspire and guide our customers to have a good and trusted experience with our unique range of hair colors. We have been making hair colours for over 15 years and are exceptionally proud of them. At Smart Beauty we source and manufacture responsibly, being mindful of the impact on our society and planet. • ✅ PERMANENT HAIR DYE: Beautiful rich and shimmery shade of Plum Hair Color, for light to mid-dark brown hair • ✅ PLEX HAIR ANTI-BREAKAGE TECHNOLOGY: Helps nourish and rebuilds the micro-bond fiber structure of your hair making it healthier and stronger • ✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides. • ✅ NON-DRIP FORMULATION: In the application bottle, mix the color cream with the cream developer, apply using the nozzle & blend with protected fingers • ✅ BEST RESULTS: Apply to clean light to mid-dark brown hair. If your hair is darker the result will not provide your desired shade. • ✅ 100% GREY COVERAGE: For full head application and root regrowth (Thick or hair longer than 20cm may need two packs) • ✅ PPD FREE, VEGAN & CRUELTY FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.