Permanent Hair Color 10A Light Ash Blonde (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results

Naturtint Permanent Hair Color is the first permanent hair color certified by the USDA BioPreferred program, exceeding minimum USDA certified biobased content for hair styling products by using less petroleum-derived and more naturally derived substitutes. Achieve gorgeous hair color at home with Naturtint’s botanical-inspired formulas which use as many naturally derived alternatives as possible without sacrificing the quality of your results. Naturtint Permanent Hair Color contains only the highest quality ingredients designed to deliver and maintain radiant color and shine. Say goodbye to traditional hair color and hello to better hair color and care. Everything you need to color is included in each kit, and now with the all-new 1.69-fluid ounce tube of the Naturtint Quinoa Multi-care Mask proven to nourish and help increase color retention by up to 20%! Created by an independently owned, woman-run company in Madrid, Spain, Naturtint has been the leader in scientifically innovative hair color and cleaner hair care for over 25 years. WHO TO USE: See instruction leaflet enclosed in each Naturtint kit for complete application instructions. Ingredients: COLORANT: PEG-2 OLEAMINE. WATER (AQUA). ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE. PROPANEDIOL. OLEIC ACID. ETHANOLAMINE. HYDROLYZED OAT PROTEIN. HYDROLYZED CORN PROTEIN. HYDROLYZED SOY PROTEIN. HYDROLYZED WHEAT PROTEIN. MEADOWFOAM (LIMNANTHES ALBA) SEED OIL. TETRASODIUM GLUTAMATE DIACETATE. SODIUM METABISULFITE. SODIUM ERYTHORBATE. p-PHENYLENEDIAMINE. 4-CHLORORESORCINOL. 2- AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE. N,N-BIS (2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. m-AMINOPHENOL. 4-AMINO-2-HYDROXYTOLUENE. OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE. COLOR DEVELOPER: WATER (AQUA). HYDROGEN PEROXIDE. CETYL ALCOHOL. CETEARYL ALCOHOL. CETEARETH-20. LAURETH-3. OXYQUINOLINE SULFATE. PHOSPHORIC ACID. QUINOA MASK: WATER (AQUA). CETEARYL ALCOHOL. BEHENTRIMONIUM METHOSULFATE. SHEA (BUTYROSPERMUM PARKII) BUTTER. SILYBUM MARIANUM ETHYL ESTER. HYDROLYZED QUINOA. HYDROLYZED BAOBAB (ADANSONIA DIGITATA) SEED EXTRACT. GLYCERYL STEARATE. TOCOPHEROL. FRAGRANCE (PARFUM). SODIUM BENZOATE. POTASSIUM SORBATE. BENZYL ALCOHOL. CITRIC ACID. • BETTER INGREDIENTS, Better Color, Better You! • FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate. • ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine. • UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair. • VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.