My Black is Beautiful Hydrating Shampoo, Sulfate Free, for Curly and Coily Hair with Coconut Oil, Honey and Turmeric, 9.6 Fl Oz (Packaging May Vary)

Special Feature: Not-Applicable To avoid unnecessary tangles, section your hair and apply our Hydrating Shampoo to each section separately, starting at the scalp and working your way down. Follow the same steps when rinsing – section by section, beginning at the scalp and working from top to bottom. • My Black is Beautiful was the winner of Essence’s Best in Black Beauty Award for Shampoo and Conditioner Duos (2020) and of Oprah Magazine’s Fall Beauty O-Ward (2019) • The My Black is Beautiful Hydrating Shampoo has a creamy, lightweight formula that cleans without stripping, increases moisture retention, and restores hair strength to give curls and coils all of the extra love. • Made with Golden Milk, a crafted blend of Coconut Milk, Turmeric, Ginger, Honey and Coconut Oil, the MBIB Hydrating Shampoo has a soothing scent that is perfect for your Self Care, Wash Day. • Created by Black women, for Black women, the formula is Sulfate free and Paraben free and designed for curly, coily, natural and transitioning, textured hair.