Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included

WHO TO USE: Read and follow the insert instructions. Ingredients: Color Cream/Créme Colorante : Aqua (Water, Eau), Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Paraffinum Liquidum (Mineral Oil) , Ceteareth-20 , Disodium Succinate , Steareth-100, Glyceryl Stearate, Bis-Diisopropanolamino-PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Arginine, Tetrasodium EDTA, Parfum (Fragrance), Prunus Armeniaca (Apricot) Kernel Oil, Sodium Sulfite, Polysorbate 20, Toluene-2,5-Diamine Sulfate, Ascorbic Acid, Linalool, Butyloctanol, Resorcinol, Limonene, Lactic Acid, Hydrolyzed Keratin, Sodium Benzoate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Ethyl Ester of Hydrolyzed Silk Developer Lotion/Lotion Oxydante : Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Paraffinum Liquidum (Mineral Oil), Etidronic Acid, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide , Sodium Benzoate Pre-Color Serum/Sérum Pré-Coloration : Aqua (Water, Eau) , Hydroxyethylcellulose, PPG-1-PEG-9 Lauryl Glycol Ether, Pyridoxine HCl, Sodium Benzoate, Parfum (Fragrance), Sodium Salicylate, Hydrolyzed Collagen, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Potassium Hydroxide, Sodium Chloride, Phenoxyethanol, Methylparaben, Ethylparaben, CI 14700 (Red 4), Acid Violet 43 ·Bond-Plex® Conditioner/Revitalisant ·Bond-PlexMD : Aqua (Water, Eau), Cetearyl Alcohol, Coconut Alcohol, Ceteareth-20, Cocamidopropyl Betaine, Dimethicone, Methylparaben, PEG-8, Parfum (Fragrance), Polyquaternium-6, Sclerocarya Birrea Seed Oil, Propylparaben, Panthenol, Hexyl Cinnamal, Citric Acid, Ethanolamine, Magnesium Chloride, Etidronic Acid, Linalool, Limonene, Laureth-23, Laureth-4, Hydrolyzed Keratin, Alpha-Isomethyl Ionone, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Benzyl Alcohol, Coconut Acid, Sodium Chloride, Sodium Sulfate, HC Blue No. 16, Salicylic Acid, Sodium Benzoate, Basic Red 76, Basic Yellow 57, Phenoxyethanol, Potassium Sorbate Easy At-Home Application: Includes a pre-color serum, developer, color cream, anti-brass purple conditioner with K-bond plex technology, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage • Professional-Quality Blonde Hair Color: This permanent formula helps lighten hair to achieve a brilliant blonde right at home. This keratin enriched hair color lifts up to 9 levels and tones for a healthy-looking blonde • Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage**. Plus, the Vitamin B6 and collagen enriched pre-color serum conditions the hair to prime for even color results • Long-Lasting Lifting and Toning: Our professional quality hair dye acts as a hair lightener providing a striking blonde shade with long-lasting color intensity • For All Hair Textures & Curl Patterns: Curly, coily, textured, or straight, this formula cares for your unique hair type. It protects your natural texture while delivering even, vibrant color that doesn’t compromise your curls or your confidence • **Against combing breakage on damaged hair vs. a non-conditioning shampoo *Based on 5 shampoos per week