IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple (4oz)

Enjoy vibrant, long lasting hair color with Iroiro, a 100% vegan and cruelty-free semi-permanent dye. Made in the USA with 95% natural ingredients, it features a unique formula enriched with pure coconut oil for essential hair nourishment and hydration, ensuring healthy hair during the coloring process. Our gentle, cream-based hair color is easy to apply, working to restore dry or damaged hair without any harsh or irritating chemicals. Iroiro's delightful natural yuzu-cranberry scent adds to the pleasant coloring experience. Iroiro is committed to clean beauty, free from petrol-based chemicals, PEGs, parabens, synthetic preservatives, fragrances, peroxide, ammonia, PPD, and alcohol. We believe in uncompromised beauty, ensuring your hair looks stunning with natural ingredients. For those seeking Silver, Platinum, or Pastel shades, a prior hair lightening to Level 10+ is recommended for optimal results. Iroiro is available in environmentally friendly 4 oz and 8 oz pouches. Iroiro is not only dedicated to providing exceptional hair color but also to minimizing our environmental impact. We've revolutionized our packaging approach by choosing eco-pouches over traditional plastic bottles or jars. These eco-pouches significantly reduce our carbon footprint, reflecting our strong commitment to environmental sustainability. Our innovative eco-pouches are designed for efficiency and convenience. They enable you to use every last drop of our vibrant hair color, ensuring less waste and maximum value. These pouches are lightweight, reducing shipping emissions, and are more compact, minimizing storage space. By choosing Iroiro, you're not just opting for a high-quality hair color; you're also supporting a more sustainable and eco-conscious approach to beauty. WHO TO USE: Apply the cream-based hair color by massaging it into your hair. Ingredients: Water, Cocos Nucifera Oil, 1,3-Propanediol, Glyceryl Stearate (and) Cetearyl Alcohol (and) Sodium Stearoyl Lactylate, Cetyl Alcohol, Vegetable Glycerin, Quaternium-31, Behentrimonium Chloride, Hydrolysed Soy Protein, Hydrolyzed Quinoa, Benzoic Acid (and) Sorbic Acid (and) Dehydroacetic Acid (and) Caprylyl Glycol (and) Benzyl Alcohol, Yuzu (and) Cranberry Fragrance, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, May Contain: Basic Blue 9, Basic Red 1, Basic Red 2, Basic Yellow 29, Basic Orange 2, Basic Violet 1, Basic Violet 3, Basic Green 4 • VEGAN-FRIENDLY – 100% vegan, cruelty-free, based on natural ingredients. Made in USA. • NATURAL – Iroiro is made with 100% pure coconut oil. Natural yuzu-cranberry fragrance and preservative. • GENTLE – Contains no harsh or irritating chemicals. • EASY TO APPLY – The hair color is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. Available in 4 oz & 8 oz sizes. • PLEASE NOTE: For Silver, Platinum & Pastel colors, Prior to application, Your hair will require color lifting (lightening of hair) to Level 10 in order to achieve optimal result.