I Am Magic Velvety Matte Liquid Foundation (Savanna (440))

Not sure which shade to choose? Try our Foundation Shade Finder Shop our foundations with confidence. If your shade isn’t perfect, exchange it within 60 days for one that’s more you. I AM MAGIC Velvety Matte Foundation is a flawless foundation and we think it's the best full coverage foundation! The I AM MAGIC formula equates to lightweight, lasting coverage for all day wearability. It has a velvety finish that never looks cakey. From Sudan to Marisol, our 42 expertly formulated shades are globally-inspired by ALL skin tones, from the deepest dark to the fairest fair. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that weren’t muted against her rich skin color. Special Feature: Vegan • BLEND, COVER AND SMOOTHES: Our foundation is magic on your face, full coverage matte finish that is never looks cakey, lightweight, wearable and blendable. Vegan, Paraben and Sulfate Free. • FEATURES: Our velvety matte foundation is expertly formatted in 42 shades to fit all skin tones from deepest dark to fairest fair. It is waterproof and sweat-proof for that all day wear. • HOW TO USE: Apply product with a wet beauty sponge or synthetic makeup brush with a sweeping and buffing motion all over the face. • MAXIMIZE YOUR LOOK WITH: Pair it with I am Magic Concealer and I am Magic Loose Setting Powder. • WHO WE ARE: Founder, Chichi Eburu created a makeup line to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques, providing vibrant and highly pigmented colors.