Blonde Enhanced + Purple Toning Shampoo, Blonde-Toning to Personalize Your Blonde, 13oz

WHO TO USE: Apply shampoo generously to wet hair, massage into a lather through to ends, rinse hair thoroughly. After shampooing, follow with conditioner. Results may vary. Ingredients: Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730). Refreshingly Nourished: Give your hair that fresh and vibrant look and feel again-and-again with this potent purple toning shampoo made with keratin, purple fig and iris. Invigorate your senses with notes of blood orange, papaya butter and coconut milk Lather and Rinse: Apply a generous amount to wet hair and lather in from root to tip. Lather, rinse and follow with a conditioner—try adding a few OGX Purple Toning Drops to your conditioner or cream-based styling product for an even more personalized tone • De-Brass Your Hair: Use OGX Blonde Enhance plus Purple Toning Shampoo as often or little as you like to create a personalized toning treatment for silver, pre-lightened or natural blonde hair • Freshen Up Your Color: Can't make it to the salon. Extend the life of your color by brightening and color-correcting yellow tones to help protect from color fade with this highly pigmented shampoo formula • Personalize Your Tone: The more often you use it, the more toning power it has. Use it as often or as little as you need to keep that fresh-from-the-salon look