Alpha A7 Iii Full-Frame Professional Camera 35Mm Sensor With Sel2870 Interchangeable Lens, 24.2 Megapixels - Black (Ilce-7M3K)

Unleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting. The camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus. Densely distributed focus points blanket around 84% of the image area, aiding subject capture. Never miss a moment of the action thanks to fast internal processing and high-capacity buffer memory. Fire off shots at up to 11fps5 with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst. When your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF/AE tracking, even in AF-C mode, with Real-time Eye AF, or with Real-time Tracking, expanding your range of shooting options. Newly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects. Camera Format : Full-Frame, Aspect Ratio : 3:2, 16:9, Bit Depth : 14-Bit • Fast Hybrid AF System employs 693 phase-detection points for quicker acquirement of focus • 5-axis image stabilization allows for critical imaging without encountering blur from camera shake • Gapless on-chip lens design and an anti-reflection coating improves light collection • BIONZ X image processing engine fine-tunes data for more natural, low-noise image depiction • Retractable flashlight highlight dark scenes, with multiple scene mode settings for better shooting effect • With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. • A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop dynamic range at low sensitivity settings is realised • An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance • all good