97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or Silver Hair to Banish Brassy Tones with Blueberry and Blackcurrant, Sulphate Free Vegan Haircare, 250ml

WHO TO USE: Apply to wet hair for a feather-soft lather. Massage gently into hair. Leave in for 1-3 minutes dependent on desired result. Rinse away. For best results, finish with Purple Reign Conditioner. Suitable for blonde, silver and grey hair. Special Feature: Free from; Sulfates and Colourants, Silicones & Parabens ",Vegan,Cruelty Free Ingredients: Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43 PLANT POWER TO RESCUE: Purple Reign shampoo is carefully curated with 97% natural ingredients to gently cleanse and tone the hair. Glycerine softens and smooths the hair whilst helping to retain its moisture, alongside blueberries and blackcurrant to hydrate the hair and keep it looking and feeling healthy. Lastly the violet pigments balance out the brassy tones in the hair and colour correcting and neutralising any unwanted, warm tones. 97% NATURAL INGREDIENTS: We use safe, ethical formulas - beauty shouldn't come at the price of the planet. Noughty uses responsibly sourced ingredients and sustainable packaging to preserve natural resources wherever possible with the aim of a more planet positive future. • CARE FOR LIGHT HAIR: Purple Reign is a purple shampoo that banishes brassy, yellow and orange tones whilst hydrating the hair to leave any blonde, silver or grey hair looking brighter, fresher and rejuvinated. • FOR BLONDE, GREY OR SILVER HAIR: This shampoo gently cleanses any blonde, silver or grey tones, whether they're dyed, natural or highlighted. It also helps to brighten and tone the hair making it look less brassy and warm toned. • NO NASTIES IN HERE! You'll find no silicones, parabens, petrochemicals or sulphates in any Noughty products. Proud to have cruelty free, vegan products and no nasties – just luscious looking locks every day! • FOR BLONDE, HIGHLIGHTED, AND GREY HAIR: This sulphate-free toning shampoo is suitable for blonde, highlighted, brassy, silver and grey hair. It’s paraben, and petrochemical free. 250 ml / 8.4 fl oz tube. • AWARD-WINNING HAIR CARE PRODUCTS: Women founded by Natural Beauty Experts, our range of award-winning products are formulated by a team of dedicated professionals, with over 80 combined years of product development experience.